WHY MOBILE MARKETING
When it comes to marketing your business, mobile marketing allows you to tap into your target audience easily and effectively. But once you understand the basics and see the power in it, you too will start leveraging this profit-boosting technology!
The Key Components of Mobile Marketing
Mobile marketing consists of several different methods of advertising such as:
* Mobile Websites – Most cell phones don’t have full Internet browsers that will allow them to view regular web pages. Therefore, businesses are creating mobile versions of their website so they can be easily viewed on mobile devices. This is important as many people are now using their smart phones to access business websites. Imagine one of your potential customers not being able to see your phone number or address on your website when they pull it up on their phone; it’s money lost.
* SMS (Short Message Service) – This allows you to send text messages out to your customers to notify them of any specials or promotions you may have going on. In short, it is an easy way to keep your existing customers coming back to buy from you over and over again.
* QR Codes (Quick Response Codes) - QR codes are 2 dimensional bar codes that are used to transfer information through mobile phone barcode readers. You can have a QR code created for your business and then put it on all of your marketing materials, including your business cards, flyers, and website just to name a few. Once you have a QR code, smart phone users can scan it and automatically be directed to your website, to a promotional offer, or wherever you want them to go. This powerful form of mobile technology is becoming more and more popular and businesses all over the world are jumping on board.