Sales funnel automation is a result of twenty first century technology. You must understand knowledge is abounding, which means smarter and more educated consumers. The really powerful part of this for you as a business owner, marketing executive or sales person is when your prospective consumer has an itch (need) they start looking for you. So, what we are talking about is developing powerful inbound sales funnel automation techniques!
Sales Funnel Automation – No More Sales People?
In fact, I went looking for a good example of sales funnel automation and found a great article about it. The author, Buckly Barlow, made an interesting statement:
Here’s an interesting thought to ponder: if you create the ultimate marketing funnel, do you need a “sales” department? Moz doesn’t think so. If you change your focus from a sales department that depends on outbound marketing tactics to a growth development team that uses modern marketing strategies, tactics and tools to bring customers into the funnel, what do you think would happen? Are you interested in finding out? Yeah, so am I.
Like I said, I have a lot to say about every phase of the marketing funnel. So there will definitely be more posts on this topic down the line. In the meantime, I’d love to hear your thoughts on all three parts of the series. If you have questions, please ask!
So, here’s what you need to take away from this… If you slow down and use sound 21st century sales funnel automation you may literally be down sizing your sales force. Because, when your prospects are calling already pre-sold with a desire to hand you their credit card all you need then is an order taker, right? Don’t you think order takers are much more easily managed than sales people? Of course, you do, right? Here’s Buckly’s infographic on sales funnel automation.