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Why have a class your Google My Business Page listing? Great question, I'll see if I can attempt to answer this question. Local Marketing Institute reports only 44% of local small businesses have claimed and optimized their Google My Business listing. What does this mean?
Your opportunity to beat out the competition is wide open, because so few businesses have optimized their Google My Business listing. In fact, Google says...
When you implement fundamental best practices you can see a two fold increase in organic traffic to your Google My Business (GMB) listing! This is crazy, especially when you consider, according to the GMB website, restaurants get 5 billion request per month, 3 billion hotel request, 1 billion clothing store request, 600 million beauty salon request, and 5 million coffee shop request. Just, think about the last request you made. There are literally millions of searches going on for every level of consumer and business needs all through the GMB platform.
Yes, you can know exactly how many prospective customers GMB is driving to your phone, website, and email address. They provide great traffic insights to you as a business owner. They'll even tell you the zip codes your traffic is coming from.
Have you been thinking about a bill board?
Over time, GMB insights could tell you exactly where to place your billboards ads to get the most bang for the buck. It's always nice to know where you need to be top of mind as your customers commute around your city.
You may being saying to yourself, "I don't even show up in the Google's business top 3 listings when people search for my products/services." Well actually you can benefit from GMB even if you're not in the top three and you can absolutely work your way to the top three results, promise.
One of the ways you can benefit right off the bat is with a absolutely FREE website. All it will cost is the price of a domain/web address purchase. You'll have no hosting cost and because of the way GMB engineered the website included you'll most likely get better results from it than your present website.
Why do I say this? Because most small business websites are terrible at conversion. But, you can bet Google isn't. Their FREE website automatically has CTA's (calls to action). This is the part most businesses fail to provide customers. They fail to call their prospect to take the very action they desire them to take.
Zig Ziglar always said, "The more you ask, the more you get!" So, you should always be asking your customer to do the very thing you desire them to do. Google's FREE website has a click to call button and it very plainly draws the customers eye to take action.
So, we've written about GMB insights and GMB's FREE website. Now, let's talk about the other value they bring. They automatically get you thinking about content. Not only do they give you a place to blog, but GMB also ask you to provide a variety of content. They give you a place to upload photos and videos.
Note: The photos are responsible for driving the most traffic to your phone number. Photos always show in search. Sometimes they maybe page one, but most of the time you'll find them page two. The cool thing is when searchers click on the photos and then chose the one they are interested in a black box comes up and there's a button to visit the website hosting the photo.
Guess what, you just drove a new visitor to your phone number, right? Check it out, you'll be surprised. Your GMB insights dashboard will confirm this if you have a lot of photos uploaded to your GMB page listing. Again, let me repeat, "Photos drive the most traffic to your GMB listing." Thus, the more you have uploaded and get your customers to upload the more calls you will receive.
So, your probably asking, how can I learn more about the live training you're putting on? Well, the thing I would rather do is point you to my Google My Business Page Course FREE eBookI've written. Of course, this ebook is an outline of the live course we teach here in Joplin Missouri.
Primarily, it is all about making sure those who attend get these three things:
Claim their listing if they have not and get it fully deployed to maximize their result of this great FREE traffic source.
Gain and understanding of what Google desires from them as a website owner
Get insight to what is happening, get more client reviews, and get more targeted traffic from a great FREE resource.
Learn how to be the master of the own online destiny
These are the main goals, but the student will come away with a greater understanding of what exactly it is Google desires them to provide its clients. (we, us, you and I)
Again, the training information and free ebook download can be found by visiting http://www.aimtraining.guru, today!