The Psychology of Color in Marketing

But, first ask yourself, Why does color psychology invoke so much conversation? ... Yet, it has little factual data.

It is a topic which is fraught with so many nuisances; for example, the tendencies very by the geographic and demographic make up of the consumer. How a color may affect someone in the south may not have the same affect on a consumer in the north. Research provides evidence color elements are dependent on preference, how one was raised, cultural issues, context, and many other factors.

Related: How to Use the Psychology of Color to Increase Website Conversions

So, here's what we are taking away from this research...

Yes, color impacts your audience! Much testing is required to find the exact color scheme to impact your demographic and geographic consumer.