Learn How To Generate Sales And Create Great Customer Advocacy!

Small business content creation is the best way to have a solid local brand. So, posting high value content as a giveaway on your corporate blog brings targeted traffic to your offering. Does this mean all you have to do is write high value blog post? No, you'll also need to make sure you are targeting high traffic long tail search terms.

Next, you'll need some best practice for turning your blog into a niche magnet of high value content directed to your end users. We have developed 7 ways you can accomplish these task. First, use Google Trends to discover topics of interest to your base subscribers.

Secondly, you should use websites like Quora and Yahoo Answers to discover the questions your base is seeking answers and solutions for problems they are facing. This will allow you to develop targeted content to help them find the solutions they seek. This one action can create a ton of reciprocity for your benefit.

Thirdly, you should monitor your competition. This allows you a voice in the same verticals they are approaching. The first law of marketing is awareness! Your prospective customers need to know you exist before they can buy from you. You'll want your brand to show up in the same genres as your competition. Plus, you'll want to cut your own pathway into appropriate genres they aren't in as well.

Fourthly, you should look for thought leaders in your industry whom you can approach for an interview. You can do this via a live webinar, a podcast, a review style article, or some other content format. This will separate you from your competitor and pre-sale need to your subscribers.

Fifthly, you can conduct a survey of your customers and prospective customer to get an ideal of their struggles and problem they face. This will allow you to understand where you may be missing the mark in your sales presentation and how you may improve your interest. You should know this is a common practice by larger companies, but surveys can mean the difference in closing more sales and going out of business. Your customers want to be understood by their vendors. The better you understand your prospective customer's needs the more business you will close, period.

Sixthly, it is important to strategize your content so you maximize its value. As you develop, research, and develop content, you should keep repurposing in mind. The content your writing today may be grouped together to create an online training course for which you can charge a fee to consume, or use as a freemium to build a email marketing list.

Lastly, Google loves to find local businesses who are considered to be an authority in their marketplace. Business owners who are published in either local newspapers, television news, or any other medium which carries greater weight in Google's algorithms and become the authority in their marketplace.

You may even decide to write a book. If you do you'll become the go to solution in your local marketplace. Just imagine being published and your book is stocked for sale on Amazon. What would this mean for your local authority?

In summary, if you as a local business owner can think out of the box, as you develop your branded content, you can write your own ticket to success. The goal is simply to map out your content in such a way as to bring huge value to your end users, but also allow you to develop further content to use in a big picture way of building your online presence.

The content path might look something like this:

1. You search Amazon for a few best selling books written to your target audience concerning the solutions you offer them. They need to be a best selling books. Then you take the table of contents of each and draft an outline of your book to the same genre.
2. Then you take your outline and outline the blog posts you will need to develop. Yes, each of these blog posts will become the introduction, main chapter headings and then sub-chapter headings. So, over a period of time you will have written a book. You'll use this book in marketing your business to your local marketplace.
3. Once you have finished your book all you need to do is get it up on Amazon. This will lead to Google picking up the fact you're a published author and a local marketplace leader. Additionally, you may become a national authority, which is even better.
4. Now you have a book to use in your marketing. You can give away the book to those ideal prospects who have a problem for which you have the solution. Of course, you charge for shipping because this gives you their contact information. You'll, also, need to think about how you can create engagement through the reading of the book. Perhaps, you develop a landing page where you expand on your pre-written content and create a serious of training events (webinars) to invite those who purchased your book to become paying clients. Then all you need to do is walk them down your client acquisition path and your desired customer journey where they eventually become advocates for your brand.

Can you see your customer's journey more clearly now. First, you get their attention. They can take no action with you until they know you exist. Secondly, you must have a way for them to easily engage with your brand, like having a free book they can order or download. Of course, you collect their contact information so you can stay in front of them during the buying cycle.

Once you have their information, your job is to stay "Top of Mind" during the buying cycle. You need to continue to bring them back to a buying decision as often as possible. Zig Ziglar always said, "The more you ask, the more you get."! Then the next step after they buy from you is to take your prospect up the ascension path. What does the mean? It simple, you upsell them to your next offering. It is a lot easier to sell someone who is already doing business with you.

Next, you want your customers to become your best advocates. You want to make it easy for them to share their great experience with your brand. Remember, you must bring a real powerful customer experience where they feel they received far more than you promised. This style of selling and services develops great customer advocacy and lowers your advertising and marketing costs.

If you found this article valuable and would like to learn more about working with AIM Gurus, we would love to set down and discuss how we can be of service. We offer a FREE 30 minute consultation with Rod Noran and you can book a meeting with him here.

Or you can call him at (417) 283-0005 extension 0, call today! You will be glad you did.